Life is Sport. Train Like it Matters
Life is Sport. Train Like it Matters
Life is Sport.
Train Like it Matters
Paradigm Sport
Paradigm Sport
More than a training center—we’re a community driven by passion, performance, and purpose.
Located in Santa Cruz, we specialize in personalized athletic development, blending expert coaching with state-of-the-art facilities.
From baseball programs, to elite fitness and performance training, our mission is to unlock potential, inspire confidence, and foster a culture of excellence.
Join us to experience transformative training designed to help you achieve your peak, both on and off the field.
What Our Clients Have to Say
I trained with Joey when I was 12-13 years old. He gave me the foundation and discipline I needed to understand my body and mind to succeed in high school and college baseball. The added strength and mobility I gained helped even the playing field.

Steven Kwan
Cleveland Guardians
I’ve known Joey for over 20 years. His enthusiasm and knowledge of the game have been a great help to me during my offseason training. Each year I come into spring more prepared and confident because of our work together.

Mitch Haniger
Seattle Mariners
Paradigm is such an amazing environment to workout. You are surrounded by athletes who are all pushing you to work as hard as you can. The staff is so genuine, encouraging, helpful, and just all around good people. If you want to workout, Paradigm is the place to be!

Adam Bartlett
Professional Surfer
Paradigm Sport is an excellent gym! The Team Training sessions are well-organized, providing a balanced and effective workout with plenty of class times to fit most schedules. The coaching staff is fantastic—they take the time to get to know you, ensure proper form, and keep every session safe, engaging, and fun. An all-around awesome experience!
Skyler Murphy
Fitness Athlete
PARADIGM SPORT
It’s time to level up your Training with Paradigm
Achieve your fitness goals with Paradigm Sport’s expert coaching, tailored programs, and supportive community. Whether you’re looking to enhance strength, develop athletic skills, or build confidence, our training programs are designed to help you perform at your best.